How do you build excitement for the launch of a car that's so classified, you’re not legally allowed to show it?
This was the challenge facing Alfa Romeo Australia when promoting a new supercar, due to be revealed 14,373km away in Milan via live stream.
Speculation around the design was rife, but with every detail top secret, we needed to get creative.
SYDNEY
NSW
+61 488 227 871
Creative
CHRIS CHING creative
copywriter
GADIGAL COUNTRY
(sydney, australiA)
