news.com.au celebrates the diversity of news at the speed of news

Most Australians get their news from their social feeds. But with algorithms only serving what people are interested in, they only see a narrow range of topics and stories.

News.com.au is the only Australian news source known for delivering the full spectrum of news – from politics, sports and entertainment to travel, technology and lifestyle – all in one place.

We created “News in Colour” to show Australians that news.com.au was the place to go to find the Royal Commission next to the Royal Wedding, the President’s address alongside “that dress”, and ice epidemics beside ice-cream epidemics. And we did it at the speed of news, delivering each outdoor execution within 24 hours of the stories breaking.

Results:

  • 1.1m new monthly browsers

  • 13% unique audience growth

  • +11% daily visitation

  • 10.3m unique visitors

Awards:

  • 2019 B&T Awards — Best Out-Of-Home Campaign

  • 2019 AWARD Awards — BRONZE — Poster & Outdoor

  • 2019 MFA Awards — Best Use of Real-time Marketing

  • 2018 OMA Creative Collection — GRAND PRIX

  • 2018 OMA Awards — BEST CREATIVE CAMPAIGN


CASE STUDY


DOOH

2192-E.04_NEWS_Image8.jpg

TVC