news.com.au celebrates the diversity of news at the speed of news
Most Australians get their news from their social feeds. But with algorithms only serving what people are interested in, they only see a narrow range of topics and stories.
News.com.au is the only Australian news source known for delivering the full spectrum of news – from politics, sports and entertainment to travel, technology and lifestyle – all in one place.
We created “News in Colour” to show Australians that news.com.au was the place to go to find the Royal Commission next to the Royal Wedding, the President’s address alongside “that dress”, and ice epidemics beside ice-cream epidemics. And we did it at the speed of news, delivering each outdoor execution within 24 hours of the stories breaking.
Results:
1.1m new monthly browsers
13% unique audience growth
+11% daily visitation
10.3m unique visitors
Awards:
2019 B&T Awards — Best Out-Of-Home Campaign
2019 AWARD Awards — BRONZE — Poster & Outdoor
2019 MFA Awards — Best Use of Real-time Marketing
2018 OMA Creative Collection — GRAND PRIX
2018 OMA Awards — BEST CREATIVE CAMPAIGN
CASE STUDY
DOOH
TVC