SPORT IS SUPPORT

1 in 5 Australians will experience mental health issues at some point in their lifetime, but many don’t realise one of the best things you can do to improve or prevent poor mental health is to participate in sport. In this fully integrated campaign, rebel teamed up with Adidas and Lifeline to get Australia moving their bodies to support their minds. We got the ball rolling with an exclusive merch collection, before taking to the court with real ballers and telling their real stories of how sport supports their mental health. We even gave fans the chance to score for support with Aussie basketball legend, Andrew Gaze. All in all, raising vital donations for Lifeline and helping support Australia’s mental health, one movement at a time.