FROM THE GROUND UP

One of Australia’s most iconic heritage shoe brands had become ‘the shoes for formals and internships’. To prove their quality and range, we reminded Australia that a confident look starts with a stylish pair of shoes — turning the category’s “finished look first” formula on its head, and building every layer, shot, movement, and moment of the campaign from the shoes up. And we captured it all in-camera and in real time – as authentic as the brand itself.