THE LITTLE REFRESH THAT DID WONDERS

Hamilton Island had a perception problem. It had become a dated, 90s, ‘fly and flop’ destination, and was fast losing its appeal to families and luxury tourists alike. But the truth is, this little island is only a little while away from the Australian mainland, and you only need a little time there to feel its magic. So we completely refreshed its brand identity, launched its first brand platform in over a decade, and used our media to give our audience a ‘little break’ — showing how even a short visit to Australia’s iconic tropical island can do you wonders.