A LITTLE ISLAND CAN DO WONDERS

Hamilton Island had a perception problem. It had become a dated, 90s, ‘flop ‘n’ drop’ destination, and was fast losing its appeal to families and luxury tourists alike. But the truth is, this little island is only a little while away from the Australian mainland, and you only need a little time there to feel its magic. So we completely refreshed its brand identity and launched its first brand platform in over a decade, to show how even a short visit to Australia’s iconic tropical island can do you wonders.

FILM
When everyone else was shouting for attention, we used our media to give our audience a ‘little break’ from their busy schedules and feeds and immerse them in a little bit of Hamilton Island’s wonder.

OOH & DOOH