COMMBANK saves young adults from the humiliation of borrowing from mum and dad.

How do you sell a credit card to young adults who've never owned one before, and therefore have very low interest in its very low interest rate?
Well, when it comes to asking for money, there's nothing worse than the humiliation of having to suck up to your parents.
‘The Bank of Mum and Dad’ ran as two films across cinema, catch-up TV and social, as well as longer copy ads across bus sides, cross-tracks, digital out of home, petrol pumps and social. The campaign helped the card become one of the portfolio's most successful product launches ever—while saving thousands of young Aussies from having to grovel to their folks.

FILM

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