KAYAK

KAYAK is an online travel search company that was looking to launch in Australia. In a largely functional category, our challenge was to make travel feel human, emotional and personal — better when it’s done your way. So, to bring KAYAK’s attitude to life, there was no one better than Australian contemporary hip hop artist NARDEAN. Born into an Egyptian family and raised within a culture that did not support the notion of a woman becoming a musician, the rapper-singer-poet who did it her way was the perfect frontwoman for a brand that inspires travellers to do it their way, too.

results — YOUTUBE

• BEST IN CLASS across all metrics*

• 30% population reached in AU**

• 10M+ lifted users in awareness

• 8M+ unique users reaches

• 17% Relative lift in Searches

• 21% Relative lift in Clickouts

*Ad recall, Awareness, Consideration, Favourability, Purchase Intent against Travel Category Benchmark in AU
**55% of KAYAK core target audience aged 18-44