steggles donates its jersey sponsorship to celebrate the true legends of rugby league.

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To celebrate the NRL's Women In League, we donated the Steggles logo on the front of the Roosters jersey to players, so they could honour the most inspirational women in their lives. We brought the campaign to life with teaser and game day content from the women and players, and ran a digital and at-game activation that encouraged fans to nominate their true legend for the chance to a win a personalised Roosters jersey.

Results:

  • Aided awareness of Steggles growth from 27% to 37%.

 

GAME DAy: NRL Women In League Round

TEASER CONTENT: THE INSPIRATIONAL WOMEN

TEASER CONTENT: THE PLAYERS

ACTIVATION

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